Brigada.hr

FABUspot PERFUMERY

Category
Retail
Client
Orbico Group
Year
2024

Located in the heart of Zagreb at Ilica 26, in the historic 1910s building, the first FABUspot perfumery and studio of its kind in Croatia redefines the beauty experience. The perfumery spans over 400 square meters across two floors, making it the largest of its kind.

More than just a place to shop, our new unique multifunctional shop concept invites customers to explore, experiment, and indulge in a unique blend of services—from high-end skincare, makeup, and fragrances to professional hair, nail, and facial treatments.The ground floor – FABUspot features a carefully curated selection of luxury beauty products, while the upper level - FABUstudio offers a private and relaxing atmosphere for hair styling, manicures, pedicures, and facial treatments.

Designed as a warm and inviting space, the perfumery creates an unexpected sensory experience, different from any other brand. This space embraces imperfection—tactile, natural materials with subtle variations in texture create a more authentic and welcoming environment. The result is a harmonious blend of elegance and comfort, where beauty feels approachable, personal, and effortlessly sophisticated.Here, beauty is not just about products—it’s about discovery, personalization, and the experience of feeling your best.

Credits

Damjan Geber, Kristina Volf (Creative Directors)

Dominik Cergna (Designer)

Ena Tadej (Architect)

Marija Lukić (Project Manager)

Ante Mandić (Photographer)

Brigada — Retail Design from Zagreb, Croatia

Elevate retail design to capture your brand’s essence and captivate customers. Using advanced strategies such as in-store shopper tracking, retail behavior analysis, shopper journey mapping, and heat maps, we create stunning, high-performing stores. Our final retail design is unique to every brand and retailer. It is an immersive environment that drives sales, enhances the customer experience, and exceeds expectations.