Brigada.hr

NIKE IN-STORE ACTIVATIONS

Category
Retail
Client
Nike
Year
2013

In 2013 and 2014, we undertook the task of designing promotional retail experiences within several Nike stores, adhering to Nike's global standards.

Across all these projects, we applied our strategy of approaching a brand's visual standards with a creative flair, recognising that conveying the desired message requires more than conventional two-dimensional tools. Typically, traditional prints, posters, and panels utilise only a fraction of the promotional potential that a retail space has.  

Our approach is focused on creating a positive customer experience within the retail environment, harnessing the specific layout and arrangement of elements to facilitate various forms of communication whenever possible. Rather than imposing on the space, our design seamlessly integrates into it, aiming to reinterpret established standards, accentuate the brand's quality and distinctive characteristics, and ultimately create a distinctive spatial experience.

Credits

Brigada

Damjan Geber (Cretive Director)

Ivana Validžić (Production Manager)

Ivan Erkić, Katarina Perić, Dominik Cergna (Designers)

Dušan Jungić (Graphic Designer)

External associates

Domagoj Blažević, Domagoj Kunić, Katarina Perić, Ivana Validžić (Photographers)