Brigada.hr

NIKE FOOTBALLMANIA

Category
Retail
Client
Nike
Year
2015

In 2015, Zagreb welcomed its first professional football store within Point Centre in Vrbani, boasting the most extensive selection of football equipment in Croatia. Through our sales concept and design, we aimed to capture the electrifying atmosphere and energy of professional football.

In line with global trends, the store features a pitch simulator, allowing customers to test out equipment and even measure the speed of their shots using a connected speed detector. This interactive element also ranks customers, showcasing the best performers. Furthermore, visitors can unleash their creativity by designing their very own cleats and jerseys.  

The dressing room at Footballmania resembles a genuine athletic locker room, complete with benches and lockers. The shoe chairs mirror those found in football stadiums, and a "wall of fame" proudly displays original trophies, jerseys, and balls from significant matches, many of which bear the signatures of football legends like Mandžukić. We've also designated a separate area for meetings with representatives from professional sports clubs.  

Every piece of furniture in the store has been custom designed for this project, from the sales desk to the chairs, gondolas, and shelves. To maintain an authentic and somewhat rough feel, we've incorporated raw steel and burnt wood into the design, while the ceiling showcases a concrete finish.

Credits

Brigada

Damjan Geber (Creative Director)

Ivana Validžić (Project Manager)

Dominik Cergna (Product Designer)

External associates

Sandra Unterajner (Architect)

Real grupa (Graphic Design)

Studio Revolucija (Technic Support)

Domagoj Blažević (Photographer)