TINKTURA
- Category
- Retail
- Client
- Tinktura
- Year
- 2019
Tinktura is a natural cosmetics brand, crafting products infused with plant-derived ingredients that not only nourish the body but also promote well-being. What sets Tinktura apart from other cosmetics brands is its holistic approach, seamlessly intertwining beauty, care, and health.
The store on Frankopanska Street in Zagreb serves as a mirror of the brand's vitality and Tinktura's unwavering dedication to body care and health. The simple arrangement of the floor plan, coupled with the strategic grouping of products based on their purpose, ensures effortless navigation and swift access to desired products.
The main design features are strong, vibrant wall colours, geometrically designed dark oak shelves, and black-and-white illustrations depicting the plants utilised in Tinktura's range of creams, oils, balms, and teas.
The shelves displaying products, accentuated by illuminated and illustrated backdrops, stand as the most visually impactful element within the space. Collectively, they narrate the story of a holistic approach to body care, establishing an ambiance where the regular exploration of new Tinktura products, introduced seasonally, becomes an enjoyable experience. In the central part of the space, customers can try out products and get advice from the sales team.
Credits
Brigada
Kristina Volf (Creative Director)
Ivana Validžić (Project and Strategy Manager)
Jelena Babić (Architect)
Dominik Cergna (Product Designer)
External associates
Domagoj Blažević (Photographer)
