NIKE IN-STORE ACTIVATIONS

Across all these projects, we applied our strategy of approaching a brand's visual standards with a creative flair, recognising that conveying the desired message requires more than conventional two-dimensional tools. Typically, traditional prints, posters, and panels utilise only a fraction of the promotional potential that a retail space has.  

Our approach is focused on creating a positive customer experience within the retail environment, harnessing the specific layout and arrangement of elements to facilitate various forms of communication whenever possible. Rather than imposing on the space, our design seamlessly integrates into it, aiming to reinterpret established standards, accentuate the brand's quality and distinctive characteristics, and ultimately create a distinctive spatial experience.