Brigada.hr

CROMARIS - FRESH FISH MARKET

Category
Retail
Client
Cromaris
Year
2016

New, fresh, bright, more transparent, light – these words describe the new look of the Cromaris fish market.

The outer appearance was freshened up and evened out with a new façade made of expanded aluminium and the central area of the sales space was opened up towards the street with a new, large store window. Calling to mind the traditional method of drying nets, wooden poles used to carry “sails” offering shade from the sun were placed in front of the entrance to the store.

Durable and practical materials which are resistant to specific conditions this type of sales space requires were used in the interior and a new lighting system designed to suit the sale of fish was installed. Key sign boards such as those indicating the price or type of fish were specially designed and the wall is covered in tiles with fish scale textures.

Credits

Brigada

Damjan Geber (Creative Director)

Dominik Cergna (Project Manager, Photographer)

Ena Tadej, Marina Brletić (Architects)

Marko Sančanin (Production Coordinator)

External associates

Bruketa&Žinić OM (Communication)

Brigada — Retail Design from Zagreb, Croatia

Elevate retail design to capture your brand’s essence and captivate customers. Using advanced strategies such as in-store shopper tracking, retail behavior analysis, shopper journey mapping, and heat maps, we create stunning, high-performing stores. Our final retail design is unique to every brand and retailer. It is an immersive environment that drives sales, enhances the customer experience, and exceeds expectations.