Croatia Insurance

To celebrate more than 130 years of existence, in 2016 Croatia Insurance decided to undergo a rebranding process with the assistance of the agencies Brandoctor and Bruketa&Žinić OM. As part of this transformation, Brigada was appointed to develop a new retail concept.

The concept revolves around the idea that the branch should evoke a sense of home, emphasizing security and respect. It serves as a place to strengthen bonds with the local community rather than just a branch for conducting business. The idea emerged after extensive analysis, including discussions and workshops with employees, managers, and board members of Croatia Insurance, as well as local communities.  

The new branch is divided into two spatial zones. The Quick Zone is designed as a space for transactions, where customers can efficiently handle basic insurance needs. The Slow Zone, designed to resemble a living room, is intended for individual consultations regarding other, more complex forms of insurance. All furniture was custom designed for Croatia Insurance and exclusively manufactured by Croatian producers.

To maintain consistent communication within the space, we created modular walls that can easily adapt to any room and allow for the quick replacement of promotional materials. The branches are standardized yet flexible, leaving enough space to adjust to any local demands.



Damjan Geber (Creative Director)

Ivana Lišnjić (Project Manager)

Ana Mažuran Brekalo (Architectural Project Manager)

Marina Brletić (Architect)

Vlatka Leskovar (Designer)

Petra Kolarec (Architect)

Marko Sančanin (Production Manager)

External associates

Tvin (Furniture)

Bojan Haron Markičević (Photographer)