Brigada.hr

bio&bio SUSTAINABLE STORE

Category
Retail
Client
bio&bio
Year
2021

In designing the new bio&bio organic products store in Martićeva Street in Zagreb, we focused on the sustainability of the whole project and on avoiding the generation of unnecessary waste.

 The amount of waste produced during interior renovation, even a minor one, is significant. Often, most of the waste cannot be recycled. Therefore, the best approach to eco-friendly interior design is to retain as much of the existing materials as possible and to avoid unnecessary new alterations.

Consequently, we preserved the stone covering and pseudo-Gothic arch on the main wall of the former bank and utilised the leftover bricks to fill in the openings that are no longer required. In addition to using eco-friendly paint for the walls and new installations, we decided to avoid almost all the usual decorative interventions, such as plasterboard linings, suspended ceilings, partitions, and the like.

The result is a space that appears somewhat imperfect – the walls tell stories of previous tenants, with exposed pipes and visible damage from prior use. However, embracing the beauty in imperfection aligns with the spirit or organic production. To minimise plastic usage, we collaborated with street artist Modul 8, who painted the brand’s logo on the walls.  

An important part of the space is the organic café, where visitors can enjoy specialty coffee with various types of plant-based milk and have a vitamin-filled breakfast or a vegan lunch, thereby further enriching the dynamic and versatile offerings of Martićeva Street.

Credits

Brigada

Damjan Geber (Creative Director)

Ena Tadej (Architectural Project Manager)

Siniša Zaninović (Architectural Drafter)

External associates

5tema (Furniture design standards)

Modul 8 (Wall branding)

Domagoj Blažević (Photographer)

Brigada — Retail Design from Zagreb, Croatia

Elevate retail design to capture your brand’s essence and captivate customers. Using advanced strategies such as in-store shopper tracking, retail behavior analysis, shopper journey mapping, and heat maps, we create stunning, high-performing stores. Our final retail design is unique to every brand and retailer. It is an immersive environment that drives sales, enhances the customer experience, and exceeds expectations.