Alfa Vision Pop-Up Store

The ability to adapt and create meaningful connections with customers through varied retail experiences is increasingly becoming a distinguishing factor in the market. With this in mind, we’ve partnered with eyewear retail brand Alfa Vision to design their latest pop-up retail space, a fresh take on their original brick-and-mortar store launched a few years ago.

This new installation brings an elevated look & feel, blending refined materials and finishes into the brand’s established design language. A standout feature of the design is the extensive use of glass, not just as a decorative element but also as a structural one. From clear to frosted and colored glass, the material adds sophistication and a jewelry-like quality that enhances the spatial experience. From a functional standpoint, the main challenge of this project was creating a fully functioning retail environment within an open space. The pop-up includes a range of modular elements that serve as product displays, storage, testing zones, and sales support, while remaining open and accessible to shoppers circulating through the surrounding shopping center.  

Thanks to this pop-up retail space, Alfa Vision’s identity continues to stand out in a competitive market through its dynamic, contemporary approach to customer engagement. As a boutique brand within a competitive landscape, maintaining visibility is essential. Activations like this pop-up create meaningful moments of engagement, strengthening brand presence through experience and design.